Article marketing is a very successful and easy concept. It is used by all successful Internet Marketers, and when it comes to website promotion, you must look at things from an Internet Marketers point of view, even though, as an Adsense publisher, you aren’t exactly selling any product.
Again, the concept is easy. You write a short article, approximately 400 words long. At the bottom of the article, you write an ‘author’s resource box.’ This is just a simple paragraph of text that says who the author is, gives a little background info on the author, and most importantly - a link to the author’s website. It’s about five to seven sentences long.
Once the article is ready, you visit numerous article directories, which are also referred to as article banks and article repositories, and submit your article. That’s all there is to article marketing.
Now, many people use these article directories. They go there to find information, or to find content for their own websites, blogs, or newsletters. The article that you submitted is free for them to use, as long as they publish it with the author’s resource box intact, and they don’t make any changes to the article.
Because so many other people can (and will) publish your article elsewhere, it becomes viral. This drives traffic to your site, on a continual basis. But one article submission is not going to be enough. You need to be submitting one article per week, to at least the top ten article directories.
Note that there are faster ways to get traffic, but article marketing is free, and again, the traffic that you will eventually get from the articles being published is fairly steady.
Here are five important tips for article marketing:
1. Don’t use the same content that you have on your site. Your site could end up getting penalized for duplicate content, so you better spend an 20 minutes or so to rewrite it.
2. Before you write your first article, visit one of the popular directories, such as Ezine Articles at http://www.ezinearticles.com/ Click Hereto see what your
article should be like. You can also get ideas for your author’s resource box here.
3. Writers Block? Lack of time? Use PLR articles, or hire a ghostwriter to write and submit articles for you. Make sure that you are submitting one article per week! If you use private label rights (PLR) articles, make sure that you rewrite them prior to submitting them.
4. Make sure that the topic of your article matches the topic of your site, and the topic of the ads that are being displayed through your Google Adsense ads. This will get you the best results.
5. Use your keywords in your article. This is search engine fodder; it drives the article up in the search engine results, which in turn brings more traffic to your site.
Don’t expect immediate results. Sometimes, it takes the article directories several days, and in some cases, several weeks, to publish your article. You need to be using additional traffic generation techniques as well.
Even if you aren’t seeing results from your article marketing techniques, keep at it. Remember, it takes time for it to ‘kick in,’ but when it does, it is well worth the effort.
Make sure to watch my Automated Traffic Blueprints video on how to outsource your traffic generation tasks..
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Here’s another product (ebook + video) that reveals a lot of free “traffic getting” methods, mainly from Google...
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