If you are working as a blogger and Adsense is your main source of income, you are not in a position to ignore the importance of Adsense optimization. When talking about Adsense optimization, there are many things involved but the main focus is to get high eCPM and increase cost per click. Despite good Adsense CTR, you might not be able to make good money. This is a common problem faced by non-English blogs.
If you belong to
the category of those adsense publishers, who gets good traffic but still
Adsense earning low, it is high time to understand points which are explained below
and if you follow the instructions you will be able to increase Adsense CPC and
thus increase overall revenue.
Adsense CPC
The first question that comes to mind is what
is AdSense CPC? Let’s start by answering this basic question first and then we
will move to tips for increasing adsense CPC. CPC is the abbreviation for Cost
per click; in short it can be explained as the money you make or in other words
click is CPC. You might have noticed Adsense publisher talking less about CPC
and more about CTR. If you seriously want to increase your Adsense revenue, you
should work hard on CPC rather than CTR. Getting impressions on your ad won’t help
you much. A blog with good CPC and decent CTR can make a huge difference.
CPC
has nothing to do with traffic, you would have realized and noticed micro niche
blogs, and despite less traffic these sites earn more money from Adsense. Reason
behind this is simple; eCPM for such blogs is high. That is the reason they get
paid well. Other factors that affect CPC are Ad competitions, Keywords etc. Let’s
discuss some of these factors
Factors Affecting Adsense CPC Niche
Choosing a right niche for your blog or
website is very important. Cost per Click of an ad depends on the topic of your
blog. Let’s clarify one thing when choosing a niche you should know that there
are niches that can pay you high Cost Per click. Below is a list of those niches.
·
Jobs
·
Domains
·
Google
·
Dating & Romance
·
Microsoft
·
Gadgets
·
Automobile
·
Home Loans
·
Banking
·
Real Estate
·
Health
Content
You should
write content that is able answer queries. Before writing blogs try to search
what your readers are looking for on Internet and then provide them with
solutions.
It is important to remember you should be directly
engaged with your readers. Your content must be designed according to your
niche. Hence good content will be able to ensure high Google Adsense CPC. Good content
is what search engine like, hence resulting in more clicks and more revenue.
While doing a Keyword research, you should make sure that you are using approximate
CPC column.
Page Rank
Google Page Rank is not a new term. In Google
page rank your entire website or some particular page in a website is ranked
from 1 to 10. Try to obtain a rank above 4, if PR is 5 or 6 then Google will
show ads on your website. This will be able to pay you higher if someone clicks
on them. It means that higher quality ads will be shown on your website. You CPC
can automatically increase from 10 cents to 40+ cents. It is advisable to improve
the quality of your blog because CPC directly depends on higher Page Rank.
Ad Review
Center
Google Adsense provides you with an option of
Ad Review Center. You can go there and find out how much each ad category pays
you. This feature will show different ad category that are visible on your
website. If you think any category is not paying enough, you can simply block
that category.
It is advisable to block the categories that are
irrelevant to the content and niche of your blog. Suppose your blog is about
Technology, then you can block the ad categories religion, dating and politics.
This will play an important part in increasing your CPC and in turn increasing Adsense
revenue.
Competitive
Ad Filter
Just like Ad Review Center there is also a
feature called Competitive Ad Filter in Google Adsense. You can simply go there
and block any specific or general ads from appearing on your blog. You are able
to block the ads for entire domain or might just be for a particular website in
that domain name. Blocked ads might be belonging to your competitor thus result
in improving CPC by not showing those specific ads.
Platform
Blogs are viewed from different platforms
like desktop, mobile, laptop, ipad etc. Although CPC is not affected much by
the platforms on which ads are displayed but you try hard in order to target as
many as readers as you can. You will be able to get most readers from desktop
and laptop devices.
If you are able to reach audience using hand held
devices or mobile readers than CPC can increase because ads shown on cellphones
are of high quality. If you are using WordPress platform then you can simply use
plugin like Wp touch. This plugin will make your blog mobile friendly. It will
help in serving adsense ads optimized for mobile screen size.
Country
It is an important factor that can increase CPC.
If you click on an ad from USA it will pay you $2 to $3 and if you click on the
same ad from India it can end up paying only 20 to 30 cents.
Hence always design your blog and its content
for audiences in English speaking countries. It will help increase Page Rank of
your website. It is important to keep in mind the country you are targeting.
Text &
Image Format
You must know how to choose the right format
for your ad. If you want to place three ads on a page then choose two ads of
size 336 X 280 and one add of size 468 X 60.
Format of ad must be text because text ads get
higher CTR. You can try ad format for both text and image together as it will
provide more CPC. Image ads are not preferred for less CTR and CPC. Depending
on the niche and blog type sometimes image ads perform better in terms of providing higher CTR but CPC will not be as
good as text ads.
Placement
You should never neglect the placement of
your ads on the web page as it is directly affects your Adsense revenue. So
where should you place ads for maximum CPC? Answer is to this question is very simple.
You should put 2 ads inside the blog post and 1 ad outside the post. When placing
inside the blog post place one 336 X 280 rectangle ad on the top of the blog
below the title and place second add of size 468 X 60 ad in the blog post. One
ad can be placed on right side that is outside your post.
Adsense
placement guide and Heatmap
It should be your choice depending on your
reason of blogging. If you are a professional blogger who depends on Adsense,
you should not miss any chance to optimize ad and use maximum available ad
units on a single page. If you are a hobby blogger your first target should be providing
quality content and less number of ads, as mostly reader’s hate advertisement
which distract them from reading.
Keep Experimenting
Always try something new. Experimenting can help
in paying high dividends. You can try different niches, choose different ad positioning
and take advice from Google Adsense center. Never limit yourself to one style
always try something new.
Conclusion
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